Most websites struggle (and fail) to make money. Does yours?
Your website is a digital lighthouse for your business. It’s meant to attract and guide customers to you.
That’s not how it works for most businesses.
For most businesses, making money with their website is a struggle. The average business owner is pulled in many different directions, experiencing failure after failure as they struggle to generate the kind of leads and sales they dream about with their site.
Instead of making money their websites LOSE money. If you’re like most business owners you pay to maintain it, watching as your efforts are hit or miss with your potential customers. They show up onsite and leave without buying anything.
It feels like you’re burning money.
The problem? Most websites are getting it wrong.
It’s not your fault. Most of us have been lied to. We were trained to give customers the direct opposite of what they need.
Hook shares answers to these problems in two parts, Story and Method, offering different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.